sector case story

Forged Aluminium Automotive Components

A Japanese company engaged Bricad to assist in evaluating the opportunities for expanding their business in Europe and introduce them to potential automotive customers. During this project Bricad made contacts with more than 200 companies, press and academics. We built a database for an overall view of the business opportunity and recommended suitable customers. Our first ranked opportunity was so strong that a business relationship developed within 3 months of first contact. Our lower ranked opportunities were more long- term but were completely mapped with the opportunity description and ways to advance. Bricad performed on site discussions with many of the potential customers and partners. We were able to put light on the opportunities and situation at the large OEM companies as well as on system suppliers such as engine, drive train, chassis and periphery aggregates.

This story shows Bricad’s ability to work cross culturally with complicated technical and market trends to come up with relevant, hands on, workable answers leading to profitable business development for our customers.

© 2002 Bricad Associates

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